HOW DO SEARCH ENGINES SEE MY WEBSITE?

By Anna Dalea, ERT Website Solutions

As we know, search engines are the avenue through which people all around the world will find our websites.  These people will type in the words that describe what they're looking for on the web, and the search engine "spiders" will scour the internet in search of web pages with those "keywords". 

Keyword density is extremely important in search engine optimization. Keyword density means that the "keywords" (words that we believe are the ones that truely describe our website, in a nutshell) that will be a good representation of what the web surfers are looking for will be properly distributed throughout the text of the web page.  For example, if your keyword is "green apples" then it should be distributed evenly throughout the web page.  There is NO set number for keyword density as everyones sites will be different.  Therefore, you must research the keyword density of your competitors that have the same keywords to see what their density is and either match or beat it.  However, DO NOT....I REPEAT...DO NOT enter in excessive amounts of that keyword. If your competitors show a keyword density of 10 do not exceed this number by more than 5 or so...otherwise Google may consider it as a flooding technique and boot you out of the listings or ban you all together.  [See my article on Keyword Density for more information]

Search Engine spiders see your website in a completely different way.  They are concerned with WORDS only... not pictures really.  So when they go to your site they read word for word what you have there.  To see your website as a Search Engine Spider click here.

 

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