Keyword Density

By Anna Dalea, ERT Website Solutions

Keyword Density is an extremely important factor when creating a website. Search Engine "surfers" will be using those keywords to find your page.  Here are some examples of where to use your keywords and what NOT to do:

1) Use your keywords at TEXT not pictures.  For example use the keywords as the headings on your pages, page titles(example: Custom Web Design | ERT Website Solutions), file names (Custom-Web-Design.html), links to other pages on your site (http://www.websitenameHERE.com/keyword.html), and sprinkled throughout your body copy.  Also, use the keyword in diagrams, etc that are shown on the page. 

2) Warning, do not use keywords to saturate your page... it should look natural, flow throughout the script and not look as though you're trying to get to #1 on google by plastering your page with unneccesary keyword usage.

3) Make sure to put your keywords in the meta tag "keywords" and "descripions" just in case.

4) For assistance, you can use this Keyword Research Tool .  Research appropriate words and phrases to include in your webpage's body text to aid in promotion.

5) You can also use this Keyword Analysis Tool (Density Checker) to let you know what words are used, and how many times they are used.  This should be helpful, especially when you can use the outcome from this tool to compare against your competitors keyword density.  My suggestion: Run their website as well to get their density status... make sure that you are close to what they have...but DO NOT go to the extreme.  If their density is a 10 keep withing +/- 5 just to be safe so that it doesn't look like you're trying to cheat the system.

6) Here is a great tool that will help you create Meta Tags for your pages.  Meta Tag Generator

This is the first step in creating a powerful site... knowing what keywords are strong and that will benefit your site.  Without powerful and unique keywords, say goodbye to strong rankings.

 

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