DON'T JUST JUMP INTO A SITE WITHOUT DOING SOME RESEARCH
This entry was posted on 8/3/2007 6:57 PM and is filed under Web Design.
Most small business owners may start their business without a website. Sure, they can operate without one... but soon they'll start hearing, from their clients, "do you have a website?". Most clients will start asking because now-a-days if you're a company and you DON'T have a website you're not a very reputable company. Clients want to make sure that you're not fly-by-night...that you're staying put.
Most clients want to get more information about your company... the easiest way to get infomormation into your clients hands is through the internet. Instead of spending tons of money on marketing materials that tend to get tossed, invest in a website. Websites may seem to cost alot... but it's all up front costs and does not cause you monthly withdrawls of your hard earned cash.
Websites are a good way of getting outside business that you may have not received otherwise. You're able to reach so many people from so many different areas with the internet. It's a band-wagon that every business owner needs to be on.
Even the tiniest business needs a website, telling who they are and what they do...and how to contact them. If someone loses your business card it sure would be nice if they could just go online and look up your company to get the contact information that way. (hint, hint).
You do need to make sure that you at least have an about us page that explains your company's history, and a page describing your company's services or products. And you can't forget to have a contact page which gives every possible way of contacting your company. Without these three pages, your site will fail.
Don't jump in just yet... you need a design for your site that stands out and sets you apart from your competitors. So, start checking out your competitors sites for an idea of structure and design and call up a designer to get you some layout ideas. Remember, BRAND BRAND BRAND.
Your text (body copy) needs to set you apart as well. It needs to hook the clients from the get go. Get a great copywriter on your team. It's sure to bring in plenty of surfers and keep them on your site for longer that a few seconds.
Get a good team together and do your research! That's the start of a good website.
