GOOGLE ADWORDS ISN'T FOR JUST ANY TYPE OF BUSINESS OR SITE!

BY ANNA DALEA, ERT WEBSITE SOLUTIONS
Google adwords is a great place to pull traffic to your site.  It allows you to be near the top of the search results (if you're paying enough) and you get tons of clicks.  However, I did want to mention, for some of the small business owners who like to jump into a project without researching heavily, that you need to know you're niche and know how to get traffic through keywords and an accurate portrait of what your site is about.

Just recently I had a client who wanted to put up a one page website and feature it in an ad on Google Adwords.  The problem was that the site he wanted built was a straight survey.  The client thought that the survey would get MANY hits and that he would get tons of survey results sent to him so that he could start writing an e-book.

Now, I don't know about you... but when I go online to look for something, if I get to a site (or a popup) that is for a survey, I immediately click out of it and go somewhere else.  I don't have time to fill out online surveys... i'm looking for information!

In my opinion, surveys are going to get you about as much feedback as a marketing mailer.  If you send out 1,000 mailers the average return rate is about 1%, if that. I would assume that it would be the same with an online survey.

If you do want to put a survey out there on the internet, here's a source that tells you the best way to do so.  It gives you a plan of action:  http://www.techsoup.org/learningcenter/internet/page5048.cfm